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Call Us: 01494 538 511
Published: 7 September 2017
If you were asked to create a list of gifts you could take when meeting someone for the first time, it’s very likely that chocolate is going to be one of the top options on it, quite possibly the top option. Chocolate is almost synonymous with gifts, and it works just as well as a corporate gift as it does as a personal one.
The use of promotional confectionery is a fantastic way to market your business, allowing you to appeal to potential customers with a sweet treat, whilst standing out from your competitors. The use of promotional confectionery has opened so many doors for businesses in terms of attracting potential customers, becoming a personal and fun way to appeal to them.
Suppose we asked you to create a list of corporate gifts for people you were meeting for the first time. What would your suggestions be? Chances are they might include pens, mouse mats, coasters, stress toys, mugs and bags, which are all very useful items - in moderation. It is, however, very easy for people to accumulate (more than) enough of all of these - and their friends too.
Food, by contrast, is designed to be consumed and chocolate is loved by pretty much everyone, plus if you come across someone who doesn’t like it themselves, there’s a very good chance they’ll be happy to gift the chocolates to someone else. This means that people are far more likely to accept the gift in the first place and see it as a gift, rather than politely declining because they’re already overloaded with such items.
When people buy chocolate for themselves, they tend to buy it as a treat, something to be savoured, rather than just as a snack. In other words, chocolate is strongly associated with the best times in life and even relatively simple chocolate bars often have a hint of luxury about them.
The universal nature of chocolate means it can be offered as a promotional gift on just about any occasion from the most formal and serious to the most casual and light-hearted and at any time of year. It is also a gift which is acceptable across a variety of cultures, which can be very important in our modern, diverse society.
Promotional chocolates offer all kinds of exciting possibilities when it comes to presenting your brand at its very best. First of all, there’s the chocolate itself. Reputable promotional companies can create chocolates which are almost miniature works of art. Alternatively, you can keep your chocolate simple and focus exclusively on the packaging. Even recyclable packaging can be an effective way to display your branding and message, reusable packaging takes this one step further.
Attractive reusable boxes and tins will always find a use as storage containers, in this way, they act as constant and highly acceptable reminders of your company and your brand.
Promotional confectionery is a great way to market your business, providing a more direct link between you and potential customers. There are many benefits associated with using promotional confectionery to market your business, including:
Promotional confectionery is still a relatively new way to market your business, and so it is not used by as many businesses as perhaps it should be. This means that, for businesses already making use of the method, it is a chance for them to stand out from the crowd, as well as being an interesting talking point.
Once the delicious fillings are eaten, the personalised packaging remains as a long lasting promotional tool. Be it the eye-catching artwork on your fully printed chocolate boxes, our premium Lindt Advent Calendars, or a sweet tin with your name on that can be recycled by the client as a stationery pot. These are the sweetest ways to create lasting statements about your brand that go beyond the great first impression they made.
As there are a whole variety of different promotional confectionery products for you to choose from, it means that you can really tailor your approach to marketing. You can choose different products to appeal to the interests of customers, and you can even choose the products based on the representation of the business that you hope for them to be.
Promotional confectionery gives you an opportunity to thank your customers for their loyalty as well as staff and employees. Not only does this show how grateful you are to those who visit your business and work for you, but our range of promotional confectionery, such as corporate chocolate, is also delicious and makes an excellent gift!
As personalised confectionery is such a good way to appeal to potential customers, it is also a great way to build a strong relationship between the business and customer.
Promotional confectionery is fantastic for showing your customers exactly what they mean to you, highlighting that their custom is valuable to you and that you have great appreciation for them.
As part of this, you should be sure to make your promotional confectionery stand out by considering the interests of your customers, and tailoring gifts to what they may like. This again makes your customers feel as though you have taken the time to give them something that they may be interested in, which means that they will appreciate you as a business much more too.
Promotional confectionery is an effective way to enhance brand visibility, engage customers, and create lasting impressions. However, to ensure success, businesses must consider several key factors when incorporating confectionery into their marketing strategy.
For promotional confectionery to be effective, it must resonate with the target audience. This means choosing treats that people enjoy and ensuring they align with the brand or event they represent. The product should be visually appealing, appropriately branded, and capable of leaving a lasting impression.
If the design is right and the branding works well, then promotional confectionery will certainly grab attention. Depending on the budget there is something for everyone and this makes it easy to personalise and more importantly, appeal to the masses.
There are a wide range of promotional activities and marketing activities that make confectionery promotional products the ideal choice. They can be sent via mail where products display messages and branding[KE1] , and they can also be placed on tables in conferences and events.
At certain times of the year such as Easter and Christmas they can be targeted to fit in with the season and they also work well as a thank you gift for both employees and customers. This shows just how well confectionery can work in an effective way and proves that it is versatile. This is because it can be used in a number of ways depending on the need.
People love confectionery and because it comes in many different varieties it can be adapted to fit in with colour choice, corporate colours as well as shapes. They can be purchased in sugar free varieties, ensuring that it caters for those who have concerns about their health and there are also other items available such as promotional drinks. Therefore, when the time comes to promote an event or a brand then confectionery needs to be taken seriously because it allows you to appeal to the right people in a creative way and that counts for a lot.
There is often a budget and timeframe involved with purchasing promotional merchandise and this plays a part in the decisions made. For versatility and the option to order large quantities then promotional confectionery works perfectly well. Whether that is personalised chocolate, sweets, biscuits or even mints, people are always happy to receive them.
If you would like to find out more about our promotional product range, browse our selection of personalised confectionery or contact our team who are happy to answer any of your questions!
