Call Us: 01494 538 511
Call Us: 01494 538 511
Published: 9 October 2023
Winning over a new customer is one thing, but what every brand wants is to be able to hold onto that customer so that they continue to spend money with you for years to come.
However, building this kind of customer loyalty can be difficult to do and not many people know where to start, which is why we have put together our top tips on how to keep your customers coming back for more.
No matter what you offer, how you treat people is incredibly important, so making sure that your customer service is on point is vital. You need to ensure that every interaction a customer has with your company is a good one, as that experience can stay with them for longer than the effects of your products or services.
Things can go wrong from time to time, and this can be when your customer service is really put to the test, so make sure that you can resolve problems quickly and pleasantly to ensure customers continue to give you another chance.
We all like to receive a gift, so sending some out to your favourite or most loyal customers can be a great way to give them that warm fuzzy feeling about you. Making sure that your gifts carry your branding can be an effective way to make sure you stay in their minds, and that good feeling is always associated with you.
There are lots of things you can give as gifts but try to think about what might be best received. Things such as branded
chocolates, sweets and even corporate advent calendars are the sorts of things that will always be welcome and are likely to be shown off and passed around an office, making sure that your name is spread even further.
When companies offer discounts, it can often be a tactic to lure in new customers, and this can be something that causes you to lose those who have previously been loyal. It is therefore a good idea to show your customers that you recognise their loyalty and reward it in order to keep them coming back to you and avoid them being tempted by others.
You could do this through rewards schemes, or simply offer them a discount for being a customer for a particular length of time. This shows that you value their custom and are not just chasing the next new lead.
When people love you, they will talk about you, so make sure that you reward this too. Setting up a referral scheme encourages people to shout about what you do and recommend you to others, as they will get a benefit from doing so too. This could take the form of a freebie or a discount to ensure that they keep spending their money with you and encourage others to do the same.
Any customer is more likely to warm to a brand that connects with them. Too many businesses only reach out to their customers when they want to sell something, which can make the relationship feel distant and disconnected. Try finding new ways to engage with them through social media, email or simply picking up the phone to find out more about what their needs and concerns are, share advice or just to see if they had a good holiday. It will make your business far more memorable and will make customers feel as though you really care about them.
Customer loyalty can be easier to win than you might think, so give these tips a try!
